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Written by Webmaster
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Thursday, 24 April 2008 |
By Lily Steiner
Comic-Con International is the largest pop culture convention in the world, with an equally big problem. 145 comic-book geeks showed up to the first convention in 1970 to hobnob with legendary sci-fi collector Forrest Ackerman, but attendance has grown out of control in recent years. More than 125,000 people are believed to have attended the 2007 con, with its four days of geek nirvana: comic book and pop culture panels, sci-fi movie marathons, anime madness, and the perennially popular costume contests, where fans dress up en masse as Klingons, Imperial Stormtroopers, or spiky-haired ninjas and compete to see who can put on the most impressive show.
But Comic-Con, like some of its lesser-known contemporaries, is running out of room. Fortunately, an Australian mobile technology company named BroadcasterMedia may offer a solution.
Despite taking up residence in the gargantuan San Diego Convention Center with its 2.6 million square feet of space, Comic-Con sold out every pass in 2006 and, for the first time in its history, had to shut out potential attendees. More were left out in 2007, and potential visitors to the 2008 show are being urged to buy their passes well in advance if
they want to be assured a place in the big show. Fans have been fighting massive crowds at Comic-Con and other conventions around the country to try to get into the panels they want, to secure a treasured autograph from a favorite writer, artist, actor, or filmmaker. While Comic-Con still outdoes every other convention in sheer quantity of things for a bored fan to do, the crowds make it more and more difficult to prioritize. The situation is even worse at smaller shows, with booming crowds trying to get into a smaller number of attractions. 2008s Con Season, as the late spring and summer months are known among fans and creators, may be the most crowded yet.
Fortunately, BroadcasterMedia offers an innovative system that promises to bring the wild and woolly cons into the twenty-first century. At last falls Sydney Motor Show in Australia, Toyota used BroadcasterMedias mobile marketing technology to help visitors download information on thefull Toyota fleet by sending a message to a text number provided at the show. A subsequent show in Las Vegas saw the system expanded to offer the complete speakers program, biographies and maps of the conference location.
It delivers an interactive marketing experience that you can view online or save and take with you, which is a very big point, Halter explained in a company press release. It's an extremely flexible piece of software.
"It can be marketing information, news, events, catalogues, and they can be delivered to a mobile phone or a mobile device such as a PDA or Blackberry," she added.
It may also be the solution to overcrowded convention halls. As geek culture goes mainstream with the success of big-budget superhero movies and the rise of the gaming generation, attendance at cons is expected to grow, and a system like BroadcasterMedias, which can produce an online community on users phones regardless of handset manufacturer or service provider, may offer the waves of new geeks a chance to find panels and performances on the road less traveled. The system has also been used at a theme park in Ohio, allowing tech-savvy teens to download wait times for their favorite roller coasters.
Can the schedule for the Klingon clan reunion be far behind?
www.BroadcasterMedia.com
by Lily Steiner
www.AmericanBusinessGateway.com
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Last Updated ( Thursday, 24 April 2008 )
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