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Monday, 21 April 2008 |
By James Copper
Though Marketing and Sales must go hand-in-hand to achieve any positive growth, in reality it is mostly the reverse. While bad marketing for a good product can be as disastrous as taking a joy ride in a sabotaged aircraft, poor turn over need not necessarily be blamed on unrealistic marketing policy alone.
Before delving deeper into the subject it needs to be mentioned here that though there is a lot of relationship between the two, but it can be safely stated that 'Marketing' is a much wider term than 'Sales'. Sales are basically a part of Marketing. In other words, a company has a marketing policy, and sales is one mean in which the company tries to meet its marketing plans.
But ironically there is often a conflict between these two departments. The Marketing people can feel the pulse of the industry and provide leads, but are often rebuffed by the Sales people who argue that their 'feelers' were off beam. Sales people often claim that the figures fell shorter than the projected volume because of this. Whatever be the cases, it is evident that each undervalues the other to such extent that their |
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Last Updated ( Monday, 21 April 2008 )
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Sunday, 20 April 2008 |
By Glinda McDuffie
How would you like to get paid to sell something you don't own and that doesn't cost you a penny to manufacturer?
Yes, it's legal.
Yes, it's profitable.
Yes, you can do it to.
Affiliate marketing is the key to riches earned by leveraging other people's hard work. And don't worry. They won't hate you for it. In fact, they want you to take advantage of them.
Product manufacturers and service providers look to affiliates to sell goods and services on a 100% commission basis. You get paid whenever a visitor to your web site clicks on a product or service affiliate link and takes whatever action your affiliate agreement calls for. Sound easy? It is, but only if you know how to play the game.
Before you run off to chase your fortune, know the answer to these four basic questions:
Which affiliate program are you joining?
What types of products or services will you promote?
How much and how often will you be paid?
How good is the affiliate's reputation?
The first mistake would-be affiliate marketers make is choosing an affiliate program based |
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Last Updated ( Sunday, 20 April 2008 )
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