By chris nicholas
Developing a membership site can be a very lucrative as a home based business, and one of the best ways to develop a consistent, profitable income, and predictable cash flow.
Such an online business opportunity is attractive because it can create a long term residual income based upon ongoing paying memberships, usually on a monthly basis.
The concept is simple. Membership sites provide its subscribers specialized knowledge, in the form of fresh monthly, relevant content on a secure password protected area, for a particular niche the site has been developed for. Customers agree to pay a reasonable monthly or quarterly automatically deducted payment for this information, because of their interest in the subject.
To become very profitable, one doesn't necessarily need a huge membership customers base (although the more the better). Look at this way-if a membership site sells for only $30 a month and you have just 400 subscribers, this equates to $12,000 per month, or $144,000 per year in revenue.
Site Subject: Choosing a subject for a membership site may appear daunting, but it is really not as difficult as it may seem.
It could be about something you are already involved with as a hobby, or that you have some expertise at, like gardening, or crafts. Just about any subject that fills a need for fresh information customers like to hear about and see on a regular basis.
Even if a topic is already covered by an existing membership site, this simply means there is a demand within that niche, and validates that people are willing to pay for this information through a membership. Also, ask yourself this-is there a magazine or association that serves a potential market? If so, then you know there is already a strong established market from which people, and your potential customers, are interested in.
Content: The next important, really crucial step in building the membership site is finding a reliable source of fresh content. After all, the members must see a continued value in the contents to remain a loyal, long term customer, month after month, or else they will drop out. One of the fastest ways to acquire content is to buy private label rights, or standard resell rights. You can start your search by using ClickBank to find undervalued products, and then locating content sites using Google that may allow you to license and repurpose their content. Or you could hire an expert to create new content exclusively for you. Private label resell licenses can be acquired for less than $500. Non-product website content can be obtained for almost nothing.
Administrative Functions: While handling the administrative functions of this home-based business can be very time consuming to the owner of a membership site, many of these functions, such as automatic enrollment, billing, and cancellations can be automated, and handled by software programs available on the market. Recurring payment billing systems available include PayPal, 2Checkout, Clickbank, Authorize.net, and 1ShoppingCart.
Marketing: The next step is to market your site, and build up as large of a customer base as possible. In internet marketing, there are a multitude of traditional marketing options available, including SEO, Article Marketing, Viral Marketing (with e-books, reports, videos, etc.), social networking (Squidoo, My Space, tag and ping, etc.), and press releases, and many more.
However, the fastest method is to seek out and team up with JV (Joint Venture) partners, who agree to market the membership site to their established customer list. This is a win-win situation to both parties by agreeing to a pre-determined share of the profits generated through the sale of the site memberships. JV Partners can have extensive customer lists to which they promote their own products and other JV Partners products as well.
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